Responsibility

The European Gaming and Betting Association (EGBA) is committed to fostering a safe and sustainable online gambling sector in Europe. Our members adhere to various industry standards and codes established by EGBA to support this objective, complementing the strict licensing rules they already comply with in the European countries where they operate.

Standards to protect the interests of customers

Based on best practices, the EGBA standards are designed to protect the interests of customers and complement national regulatory requirements. Mandatory for all EGBA members, these standards also incorporate the Responsible Remote Gambling Measures, a European standard established by the European Committee for standardisation (CEN). The European standard includes 134 implementing measures to safeguard vulnerable customers, prevent underage gambling, combat fraud, ensure responsible marketing practices, and protect customer privacy, amongst others.

Advertising in a socially responsible way

In addition to the standards, EGBA established the first pan-European code of conduct on responsible advertising for online gambling. The code introduces essential standards for advertising content across all media platforms. Broad in scope, the code also introduces dedicated measures for social media and the protection of minors.

Promoting the highest standards in data protection

EGBA has further strengthened its commitment to sustainability and safer gambling by publishing a draft code of conduct on data protection. This code establishes sector-specific rules and best practices to ensure EGBA members meet the highest standards of compliance with the EU General Data Protection Regulation 2016/679 (GDPR). By promoting strong data protection measures in the online gambling sector, EGBA underlines its commitment to the privacy and safety of customers.

Raising standards in anti-money laundering

To strengthen the online gambling sector’s contribution to the fight against money laundering in the EU, EGBA introduced new industry guidelines on anti-money laundering (AML). Developed collaboratively with its members, these guidelines offer operators practical, sector-specific guidance on areas such as risk assessments, customer due diligence processes, suspicious transaction reporting, and record keeping. Following a risk-based approach, the guidelines support operators in complying with the various EU and national AML rules in Europe.

From establishing responsible advertising rules, robust data protection practices, and practical guidance on anti-money laundering measures, each endeavour reflects EGBA’s unwavering commitment to raising standards and driving positive change within Europe’s gambling sector.