EU Market
Europe’s Gambling Market Revenue (2019-2027E)
Europe’s gambling market revenue stabilised in 2022 and reached €108,5bn gross gaming revenue, an 8% increase compared to pre-pandemic levels in 2019 and a 23% rise compared to 2021. This growth was driven mainly by the reopening of land-based gambling venues following the pandemic, with land-based gross gaming revenue increasing 34% to €70,3bn in 2022, accounting for 65% of total gambling revenue. Meanwhile, online gambling revenue increased by 8% to €38,2bn gross gaming revenue, or 35% of Europe’s total gambling revenue.
*EU-27 and UK online gambling markets only.
Source: H2 Gambling Capital, December 2022.
Most Popular Online Gambling Products In Europe (2022)
In 2022, casino was Europe’s most popular online gambling product by revenue, reaching €14,9bn gross gaming revenue and accounting for 39% of Europe’s online gambling revenue. Sports and other types of betting were close behind, generating €13,6bn in gross gaming revenue and accounting for 35% of Europe’s total online gambling revenue. Comparatively, EGBA members generate the biggest share (46%) of their online revenues from sports betting.
*EU-27 and UK online gambling markets only.
Source: H2 Gambling Capital, December 2022.
Online Gambling Products Outlook In Europe (2019-2027E)
*EU-27 and UK online gambling markets only.
Source: H2 Gambling Capital, December 2022.
Betting Device Shares (2019-2026E)
The share of Europe’s online activity taking place on mobile devices (phones and tablets) continued its growth trend in 2022, with 53% of online bets placed on mobile devices and 47% of online bets placed from desktops.
*EU-27 and UK online gambling markets only.
Source: H2 Gambling Capital, December 2022.
Online Gambling Shares Of National Gambling Markets (2021)
Significant differences exist in the online shares of the different national gambling markets in Europe. In 2021, Sweden was the European country with the highest share (80%) of its gambling activity taking place online, followed by Latvia (75%), Lithuania (67%), Romania (65%) and the UK (65%). Notably, many countries that have much larger gambling markets, by revenue, such as Spain, Italy, Germany, and France, still had a relatively low online share of their respective gambling markets.
*EU-27 and UK online gambling markets only.
Source: H2 Gambling Capital, December 2022.
Online Gambling Product Shares Of National Gambling Markets (2021)
In 2021, the online gambling product shares in Europe’s different national gambling markets varied considerably. In Cyprus, online casino games and poker are both prohibited, but both products collectively accounted for 21% of the country’s gross gaming revenue (all offshore). In France, online casino games are not permitted but accounted for 13% of the country’s gross gaming revenue (all offshore).
*EU-27 and UK online gambling markets only.
Source: H2 Gambling Capital, December 2022.
