Press Releases

24.02.2025

The latest monitoring exercise of EGBA's pan-European responsible advertising code found high compliance among EGBA members with minor protection measures in traditional advertising channels, while identifying areas for improvement on social media. Brussels, 24 February 2025 - The European Gaming and Betting Association (EGBA) has released a summary of findings from the second monitoring exercise of the association’s pan-European responsible advertising code, conducted by the independent European Advertising Standards Alliance (EASA). Following the first monitoring exercise in 2022,[1] this latest assessment focused on minor protection measures, revealing strong compliance in traditional advertising channels while identifying areas for improvement in social media. The monitoring exercise, concluded in December 2024, assessed 120 individual advertisements from EGBA members across multiple platforms including television, YouTube, websites, and social media channels in four selected markets: Greece, Spain, Romania, and the UK. Self-Regulatory Organisations (SROs)[2] in these markets assessed the compliance of the advertisements with the EGBA...

12.02.2025

Gambling regulators' support reinforces importance of collaborative approach to safer gambling.  Brussels, 12 February 2025 - The European Gaming and Betting Association (EGBA) welcomes the Gambling Regulators European Forum's (GREF) support for the development of a European standard on markers of harm for online gambling within the European Committee for Standardisation (CEN). This important standardisation initiative, which stems from an EGBA proposal submitted in 2022, aims to establish a set of behavioural indicators to help more quickly and accurately identify problematic gambling behaviours, also known as “markers of harm”. Development of the European standard within CEN, which began in 2023, brings together expertise from academia, gambling regulators, operators, and harm prevention professionals across Europe. Expected to be finalised and published by the end of 2025, the standard will be voluntary in nature and will provide a much-needed common definition of markers of harm. A detailed discussion of markers of harm...

16.12.2024

EGBA welcomes LeoVegas Group as the latest addition to its growing membership. Brussels / Stockholm, 16 December 2024 – The European Gaming and Betting Association (EGBA) welcomes LeoVegas Group, one of Europe's leading online gambling operators, as its newest member. The partnership strengthens EGBA’s position as the leading voice for Europe’s online gambling sector and comes at an important time when the European Commission considers new legislation affecting digital sectors. LeoVegas Group's membership of EGBA demonstrates its commitment to advancing industry cooperation and standards, and will also strengthen EGBA’s representation in countries where the company has a strong presence, including the Nordics. LeoVegas Group will now begin contributing in EGBA's working groups and to the association’s initiatives on responsible advertising, safer gambling, and the implementation of EU anti-money laundering rules. Carl Brincat, Director of Policy & Regulatory Affairs at LeoVegas Group, commented on the membership: "As a company committed to safer...

10.12.2024

The 2024 European Safer Gambling Week achieved record participation with 195 partners across 26 countries, demonstrating growing industry commitment to safer gambling. Brussels, 10 December 2024 – The European Gaming and Betting Association (EGBA) today announces record-breaking results from its fourth annual European Safer Gambling Week, held 18-24 November. The initiative – which included a social media campaign and events programme – demonstrated the broader European sector's strengthening commitment to safer gambling through new levels of participation and expanded geographic reach. The campaign saw record engagement with 195 partners actively participating – a 20% increase from 2023. Eight national gambling authorities participated, more than double the previous year, by either joining the social media campaign or speaking at the various events. The campaign's reach also expanded significantly to 26 countries[1] – a 30% increase from 2023 – with partners in Croatia, Serbia, Slovakia, and Ukraine joining for the first time,...

30.10.2024

EGBA welcomes Superbet Group as the latest addition to its growing membership. Brussels / Bucharest, 30 October 2024 - The European Gaming and Betting Association (EGBA) today welcomes Superbet Group, one of Europe’s leading sports betting and entertainment companies, as its newest member. The partnership solidifies EGBA’s position as the leading voice of Europe's online gambling sector and deepens its reach across the continent. Superbet’s membership of EGBA reflects its commitment to industry responsibility and to raising the bar on industry standards. Superbet will contribute to EGBA's ongoing work, including responsible advertising, safer gambling, and guidelines for the implementation of the newly agreed EU anti-money laundering rules. This comes as the incoming European Commission is expected to propose legislation that will impact EU digital sectors, including online gambling. Albert Simsensohn, Chief Operating Officer of Superbet Group, welcomed the new partnership: “This is an important chapter in our journey, as becoming...

09.10.2024

We are pleased to announce that campaign graphics and materials for European Safer Gambling Week 2024 (ESGW24) are now available. Taking place from 18-24 November, this annual initiative is in its 4th year. Coordinated with the support of EGBA, ESGW24 presents another important opportunity for stakeholders in our sector to unite in promoting safer gambling across Europe. During ESGW24, participating operators, including EGBA members, and other stakeholders will launch a social media campaign across Europe, sharing safer gambling messages with their customers and audiences. We invite you to join the social media campaign and help spread the message! The campaign graphics and materials are ready for distribution, including: Logos and banners. Social media graphics featuring safety messages (translated into over 20 European languages). Guidance notes detailing how to use the graphics. To request the graphics, please use the link below. Please note: Participation in ESGW24 and access to campaign materials...