EGBA Highlights Key Achievements And Latest Members Data In New Annual Activity Report
31.03.2025
The association publishes its Annual Activity Report 2025, highlighting key organisational achievements over the past 12 months and latest online gambling market data from its members.
Brussels, 31 March 2025 – The European Gaming and Betting Association (EGBA), representing Europe’s leading online gambling operators, has published its Annual Activity Report. The report showcases EGBA’s key achievements and provides valuable insights into the European online gambling market through aggregated market data from its members.
The Annual Activity Report 2025 details EGBA’s achievements across several areas. The 4th annual European Safer Gambling Week expanded to a record 26 countries with 195 stakeholders participating, reaching 3 million citizens with important safety messages. EGBA’s annual sustainability reporting revealed record usage of safer gambling tools, with 21 million customers (65% of total) using safety tools and over 67 million messages sent to players to promote safe and sustainable play.
EGBA conducted a second monitoring exercise of its pan-European responsible advertising code, focusing on minor protection measures. The association advanced its anti-money laundering initiatives, organising workshops to educate industry stakeholders about the EU’s new AML framework. The association strengthened its industry representation with Superbet Group, LeoVegas Group, and Sumsub all joining as new members.
The report also presents aggregated 2024 European online gambling market data from the association’s members,[1] including information about their combined gross gaming revenues, stakes, return to player rates, customer winnings, products, and licenses. The data reveals a 15% increase in the combined online gross gaming revenues[2] of EGBA members to €13.5 billion in 2024, with casino games representing 51% of total revenue.
“It was a significant year for EGBA: our membership expanded, we hosted a record-breaking European Safer Gambling Week that reached over 3 million citizens with safety messages, and we provided input into many important policy discussions.
As Finland completes its transition from a monopoly to a licensing system, all EU member states will soon have some form of multi-licensing framework for online gambling. This is a major milestone, representing a fundamental change in Europe’s regulatory landscape over the past 15 years, and validates our view that competitive, well-regulated markets are the best way to protect consumers. Looking ahead, we’ll continue to promote effective policies that support safer gambling and address remaining anti-competitive regulation and practices.” – Maarten Haijer, Secretary General of EGBA.
European Online Gambling Market Data from EGBA Members (2024)
Licenses
- Collectively hold 321 licenses to offer their services.
- Licensed in 21 European countries.
Revenues
- Combined online gross gaming revenue (GGR) reached €13.5 billion, representing a 15% annual increase.
- This revenue accounts for approximately 30% of Europe’s total online GGR.
Stakes
- Processed 177.7 billion individual stakes, a 31% yearly increase.
- Total stake value reached €215.6 billion, reflecting an 11% increase.
- Average stake value was €1.20, a 14% decrease.
Customer Winnings
- Average return to player (RTP) rate of 93.7%.[3]
- Delivered €202.1 billion in customer winnings, an 11% annual increase.
Products
- Casino games led revenue generation (51% of GGR at €7.0 billion), followed by sports betting (41% of GGR at €5.5 billion).
- Other products included poker (4% of GGR at €0.5 billion), bingo and other gambling products (2% at €0.4 billion), e-sports and virtual betting (each 1% at €0.1 billion).
- Casino games revenue increased 22% yearly, while sports betting revenue grew 15%. Bingo and other gambling products showed a 19% increase, as did e-sports with 16% growth. Virtual betting had similar revenue levels, while poker decreased by 5%.
- Within sports betting, pre-match betting accounted for 63% of revenue, compared to 37% generated by in-play betting.
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[1] Covering EU-27 and UK online gambling markets operations only.
[2] Gross gaming revenue (GGR) is the total value of player bets or stakes minus the amount paid out to players as winnings, representing the revenue a gambling operator earns before deducting expenses and taxes.
[3] The Return to Player (RTP) rate is the proportion of stakes that are returned to players as winnings, on average, expressed as a percentage of the total value of stakes.
About EGBA
The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gambling operators established, licensed, and regulated within the EU. EGBA collaborates with national and EU authorities and other stakeholders to foster a well-regulated online gambling market that ensures high consumer protection standards while acknowledging internet realities and evolving consumer preferences. As part of its commitment to safer gambling, EGBA organises and coordinates the annual European Safer Gambling Week, bringing together industry stakeholders to promote safe and sustainable play.
EGBA members adhere to the highest regulatory standards, collectively holding 321 online gambling licences—each licence with its own rigorous compliance requirements—and serving over 30 million customers across 21 European countries. Together, they represent approximately 30% of Europe’s 2024 online gambling gross gaming revenue (GGR).
