Superbet Group joins the European Gaming and Betting Association

EGBA welcomes Superbet Group as the latest addition to its growing membership.

Brussels / Bucharest, 30 October 2024 – The European Gaming and Betting Association (EGBA) today welcomes Superbet Group, one of Europe’s leading sports betting and entertainment companies, as its newest member. The partnership solidifies EGBA’s position as the leading voice of Europe’s online gambling sector and deepens its reach across the continent.

Superbet’s membership of EGBA reflects its commitment to industry responsibility and to raising the bar on industry standards. Superbet will contribute to EGBA’s ongoing work, including responsible advertising, safer gambling, and guidelines for the implementation of the newly agreed EU anti-money laundering rules. This comes as the incoming European Commission is expected to propose legislation that will impact EU digital sectors, including online gambling.

Albert Simsensohn, Chief Operating Officer of Superbet Group, welcomed the new partnership: “This is an important chapter in our journey, as becoming members of EGBA demonstrates our commitment to nurture a sustainable growth for our company, while adhering to the highest standards of compliance across all our markets. We are prepared to work closely with EGBA, exchanging industry best practices and ensuring that our industry operates in a fair and properly regulated European environment.”

“We’re delighted to welcome Superbet Group to EGBA, further strengthening our industry representation,” said Maarten Haijer, Secretary General of EGBA. “Superbet’s expertise and market focus will be invaluable to call upon as EGBA continues its drive to set high industry standards and promote a safe and competitive online gambling environment in Europe. We look forward to working with our new colleagues.”

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About Superbet Group

Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. The Group is present in 12 countries, including having commercial markets in Romania, Belgium, Poland, Serbia and Brazil and a technology and product innovation hub in Croatia.

In 2019, Superbet received €175 million strategic investment from Blackstone Inc., the world’s largest private equity fund, to drive business growth and global scalability.

As leaders in compliance and best practices, Superbet Group is a member of the European Betting & Gambling Association (EGBA) and holds a membership in the International Betting Integrity Association (IBIA).

More details about the company’s vision: https://superbetgroup.com/


About EGBA

The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gambling operators established, licensed, and regulated within the EU, including bet365, Betsson Group, Entain, Evoke, Flutter, Kindred Group, and Superbet, while Aircash and Sumsub are associate members. EGBA works together with national and EU authorities and other stakeholders towards a well-regulated and well-channelled online gambling market which provides a high level of consumer protection and takes account of the realities of the internet and online consumer demand.

EGBA members meet the highest regulatory standards and together possess 267 online gambling licenses to serve 32.5 million customers across 22 different European countries. They represent approximately one-third of Europe’s online gambling gross gaming revenue (GGR).


 

For more information, please contact:

Superbet Group EGBA
Razvan Rosu Barry Magee
External Communications Manager Senior Communications Manager
Email: razvan.rosu@superbet.com Email: barry.magee@egba.eu
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