Gambling Market Revenue by Products (2024P)

The European gambling market is expected to reach €123.4 billion in 2024, with clear differences in how gambling products are used between online and land- based. Lottery represents the largest product overall at €38 billion, with a strong land-based presence (€30.9 billion) compared to online (€7.1 billion). Casino games (€30 billion total) show the opposite pattern – predominantly online (€21.5 billion) compared to land-based (€8.5 billion). Sports and events betting (€20.1 billion) also shows significant online activity (€13.7 billion), while gaming machines (€24.9 billion) are exclusively land-based, highlighting the different consumer preferences and market dynamics across the gambling sector.