Land-based Gambling Market Revenue Share by Products (2024P)

Lottery products dominate Europe’s land-based gambling market, expected to account for 41% of land-based gross gaming revenue in 2024, followed by gaming machines at 33%. Casino games along with sports and events betting represent smaller but significant shares of the land-based market at 11% and 9% respectively, while horse racing accounts for 4% and bingo / other gambling activities contribute 2% of revenue. This distribution reflects the continued dominance of traditional lottery retail networks and gaming machine venues across European markets.