Gambling Market Share (2019-2029)

Online gambling continues to gain market share, expected to account for 39% of Europe’s total gambling revenue in 2024, slightly up from 37% in 2023. Despite land-based gambling revenue increasing in 2024, its share slightly decreases from 63% to 61%, reflecting the ongoing digital transformation in the gambling sector. Looking ahead, this trend is expected to continue, with online gambling projected to account for 45% of Europe’s market by 2029, though land-based gambling will remain significant at 55% of total revenue.