Land-based Gambling Market Revenue by Products (2019-2029)

Land-based gambling revenue is expected to reach €75.5 billion in 2024, with growth across most products, demonstrating the sector’s steady post-pandemic recovery. Lottery remains the largest product at €30.9 billion in 2024 and is projected to grow at 1.7% annually through 2029, while gaming machines, the second- largest product at €24.9 billion, is expected to grow at 1.6% over the same period. Betting, casino and bingo products also show modest growth potential, contributing to the overall resilience of the land-based sector. Sports and events betting along with casino products show the strongest growth potential with projected annual growth of 2.5% respectively through 2029, though from much smaller revenue bases. Overall, the land-based sector is forecast to grow at 1.8% annually to reach €82.4 billion by 2029.