Online Gambling Market Products by Country (2023)

Online gambling products show distinct national preferences across European markets in 2023. Casino games dominate in several countries, accounting for over 60% of online revenue in Malta (73%), Estonia (72%), and Latvia (63%). Sports and events betting leads in markets such as Cyprus (74%) and Slovakia (64%), while lottery products are particularly strong in Germany (37%) and Denmark (26%). The remaining products—poker and bingo—represent smaller shares, though bingo accounts for 22% of online gambling revenue in Belgium, and poker makes up 13% in France. The relative strength of betting and casino products is heavily influenced by local regulatory frameworks and player preferences. While most markets show varied preferences, it is important to note that the low figures for online casino participation in France and Cyprus are due to online casino games being prohibited in these countries, and the data provided reflects fully offshore casino activity in these markets.