Gambling Market Revenue and Online Share by Country (2023)

Italy represents Europe’s largest gambling market with total gross gaming revenue of €21.0 billion in 2023, followed by the UK at €19.8 billion, Germany at €14.4 billion, and France at €14.0 billion. While land-based gambling dominates in most markets, the UK shows particularly strong online penetration with €11.1 billion in online revenue, significantly higher than other major markets such as Italy (€4.6 billion) and France (€3.8 billion). The share of online gambling varies significantly across European countries, ranging from 68.3% in Sweden to 14.2% in Spain. Nordic countries show the highest online shares, with Finland and Denmark also both at 68.1%, while several major markets including Germany (22.6%), Italy (21.7%), along with Spain, maintain a predominantly land-based gambling sector. Thirteen European countries now have online shares exceeding 50% of their total gambling revenue.