Statistics

Gambling Market Revenue (2019-2029)
Gambling Market Revenue (2019-2029)

16.11.2018

The European gambling market continues its growth trajectory, with total gross gaming revenue expected to reach €123.4 billion in 2024, a 5% increase from 2023. While land- based gambling is expected to grow and remain dominant, with revenue of €75.5 billion in 2024, online gambling shows stronger momentum, expected to...

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Gambling Market Share (2019-2029)
Gambling Market Share (2019-2029)

Online gambling continues to gain market share, expected to account for 39% of Europe’s total gambling revenue in 2024, slightly up from 37% in 2023. Despite land-based gambling revenue increasing in 2024, its share slightly decreases from 63% to 61%, reflecting the ongoing digital transformation in the gambling sector. Looking...

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Gambling Market Revenue by Products (2024P)
Gambling Market Revenue by Products (2024P)

The European gambling market is expected to reach €123.4 billion in 2024, with clear differences in how gambling products are used between online and land- based. Lottery represents the largest product overall at €38 billion, with a strong land-based presence (€30.9 billion) compared to online (€7.1 billion). Casino games (€30...

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Land-based Gambling Market Revenue by Products (2019-2029)
Land-based Gambling Market Revenue by Products (2019-2029)

Land-based gambling revenue is expected to reach €75.5 billion in 2024, with growth across most products, demonstrating the sector’s steady post-pandemic recovery. Lottery remains the largest product at €30.9 billion in 2024 and is projected to grow at 1.7% annually through 2029, while gaming machines, the second- largest product at...

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Land-based Gambling Market Revenue Share by Products (2024P)
Land-based Gambling Market Revenue Share by Products (2024P)

Lottery products dominate Europe’s land-based gambling market, expected to account for 41% of land-based gross gaming revenue in 2024, followed by gaming machines at 33%. Casino games along with sports and events betting represent smaller but significant shares of the land-based market at 11% and 9% respectively, while horse racing...

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Online Gambling Market Revenue by Products (2019-2029)
Online Gambling Market Revenue by Products (2019-2029)

Online gambling revenue is expected to reach €47.9 billion in 2024, with strong growth across most products. Online casino remains the largest contributor at €21.5 billion, followed by sports and events betting at €13.7 billion, with both products projected to grow at around 7% annually through 2029. While smaller in...

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